Are you ready to enjoy the best opportunities for success in the pool route business? The National Pool Route Sales team has identified key principles that will increase your bottom line by deepening your communication with your customers and leveraging some tried and true methods we’ve come to trust over the past 40 years.
If you’re ready to grow your revenue and put in the work, then you’re in the right place. Here are a few actionable steps you can take and implement into your business right now!
Pool Route Business: A Road Map to Success
- After purchasing your route or business, establish a personal connection with your new customers. A few ways to achieve a successful communication line are through email, inspections sheets, and monthly email newsletters. When you send out the monthly billing statement, include some sort of “thank you” material and personalized pool care/maintenance information about the customers’ pool. This is also an opportunity to offer an incentive for referring friends, family, and neighbors to your service. Perform step one for 6 months before moving on to step two.
- Raise your monthly service rate. This should be done no sooner than six months from the date you acquired the new customer. A healthy rate is about a 30% increase, however, keep in mind, such a rate is based on the quality and consistency of your service. You must show up 110% for your customer to earn this kind of rate. PRO TIP: Test the waters with the new rate. Send the increased rate notice to 10% of your accounts, if the response is overwhelmingly negative, you must take inventory of the quality of service you are providing and kick it up a notch. If the trial increase of customers is accepting of your new rate, increase a few more. Continue this process over a 3-4 month period. This will help minimize the number of lost accounts if your opinion of your services differs from that of your customers.
- Six months after your rate increase, start notifying your customers’ automation. Automation is another way of improving your bottom line by limiting the amount of time it takes to service a pool. If you could service twice as many pools as you could before automation, in theory, you just received a time related 100% increase. You now have more time to inquire about taking additional customers.
Want to dive even deeper into the principles of pool route success? Learn more ways to grow and improve your business with our Millionaire Pool Man Program.