Most of you will admit the two biggest expenses when it comes to operating a pool service company are labor and chemicals. This month we will tackle the pool route business chemical expense.
The best way to improve your chemical expense or to even get rid of the chemical expense is to pass it along to the consumer. I can already hear you saying, “the customer will not go along with this type of increase,” or you may be concerned the customer will ask, “what are we paying you for?” Let me tell you, customers are not as concerned about the amount they are paying for the service as they are about the consistency of the service and the consistency of what they are paying. That is right. Consistency is more important to the customer than just about anything else. Where have you heard that before?
Most service customers are very aware of what they are being charged. Most of you will agree that customers do not like a monthly service charge that is not consistent. Many of us budget, and we need to know just how much money is going out each month, and in what area the money is being spent. Surprises are not welcome. However, it is acceptable to most customers that you increase your service fee or even charge extra for chemicals, as long as the monthly charge is consistent. The way to accomplish both consistencies for the customer and an improvement in your bottom-line relative to the chemical expense is to charge the customer for a bucket of tabs once or twice a year, depending on usage of the pool.
If you want to learn more about how you can maximizing your profits, consider joining our online business development course, Charles Baird Consulting. If you’re already an NPRS client, call our office today to see how you can get free access, 877-766-5757.